“Each single point on a map is unique, as is the culture located there. To be unique is a luxurious freedom. For me, in the fashion photography world currently dominated by Western ideals, I want to create a space for the things I am rooted in. These are the memories and experiences from growing up in China, which played an integral part in shaping my view of beauty. The concept is the beauty and integrity of Chinese flowers and plants, which are given quite a bit of poetic meaning by generations of laureates throughout history.” Leslie Zhang Jia Cheng