Shanghai-based Leslie Zhang Jia Cheng may be classified as a fashion photographer, however, his work that spans a five-year period include portraiture and still life, and is much more than just a cultural show of sorts. Zhang grew up in Eastern China in the Yangzhou and Nanjing regions. While studying film editing at a local university, he discovered the world of photography. He's spent a large part of his photographic career focusing on iconic Eastern Chinese culture in the ‘80s & ‘90s, which lends his style to a certain surreal nostalgia. Zhang cites his image selection and photographic process to be driven by things that he has the most intimate emotional connection to—his childhood memories of growing up in Eastern China.