Freedom: India

11°54′57.8304″ N, 79°48′44.3700″ E
Pondicherry, India

We asked creators around the world to interpret the meaning of latitude through the ultimate language of self-expression: fashion. The result? A global tapestry depicting modern-day culture and identity, woven together by threads that feel as universal as they do unique.

Photographs by Ashish Shah

Styling by Kshitij Kankaria

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“For centuries, indigo dye has been synonymous with India. With a monopoly over the color blue, India prospered from the trade of indigo dyes. But indigo has a dark colonial past, brought on by the harsh conditions farmers were subjected to at the hands of the East India Company. The indigo farmers’ revolt of 1859 marked a first in the country’s freedom struggle. Today, as the world grapples with questions about sustainability in fashion, I turned to organic indigo, a revered symbol of Indian craftsmanship. The models are wearing clothes from Naushad Ali’s environmentally conscious indigo line and woven fabric scraps.” Ashish Shah

CLOTHING (THROUGHOUT) Naushad Ali MAKEUP Riviera Lynn MODELS Andrea Kevichusa, Neil Varel, and Tejal Patil (Anima Creative Management), Rashmi Mannand, Brandon Ferreira PHOTOGRAPHY ASSISTANT Abhishek Rao

This article appears in Volume 02: Latitude of Atmos.

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Freedom: India

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